Have you ever heard of the "TV Tax"? It’s that hidden, recurring cost that high-energy households know all too well. It’s the price you pay when a celebratory "goal!" celebration goes wrong, a sensory meltdown leads to a thrown toy, or a toddler decides your 4K screen is actually a giant touchscreen.
The Reality of Modern Screens In 2007, when our family invented the first TV screen protector, screens were built a little differently. Today’s OLED and QLED TVs are marvels of technology, but they are also incredibly fragile. Some are thinner than the glass on a smartphone. A single impact from a plastic toy—or even a heavy TV remote—doesn’t just cause a scratch; it destroys the entire panel.
Why Insurance Isn't the Answer Many of our customers come to us after their third replacement TV. They tell us the same thing:
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The Excess: Their insurance excess was almost as much as a new TV.
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The Wait: They were without a TV for two weeks while the claim was processed.
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The Stress: They spent the whole time worried it would happen again the moment the new one arrived.
From a Family of Nine to Your Living Room We don't just sell TV screen protection; we lived the story. Growing up as seven siblings in one house, we know that you can’t "parent away" every accident. Living rooms are meant for living, playing, and—sometimes—chaos.
We created the Ultima 4mm TV Screen Protector so you can stop being the "living room police." Our protection doesn't just save the glass; it saves the atmosphere of your home. It turns a "heart-stopping moment" back into just a minor accident.
Join the Conversation We want to hear from you! What is the strangest thing that has ever been thrown at (or near) your TV? From flying fidget spinners to "interactive" gaming moments, let us know in the comments below!











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